Posted by:Randy Milanovic : Posted August 31, 2013
In this new world of Internet marketing, it’s not about being “optimized,” but being “easy to find.” That sounds like a subtle difference, but it couldn’t be more profound.
One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It’s the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.
This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can’t afford to skip.
Bonus… if you like the infographic, you’re going to love to slides (includes author’s notes). Get them here: goo.gl/dTMrh
Posted by:Randy Milanovic
Randy is author of “Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing for 2013 and Beyond” available on Kindle Reader now (and on the free Kindle App for all devices). Randy’s online agency, KAYAK Online Marketing, helps organizations attract quality leads online with business web sites, social media activity and captivating content that engages visitors. The KAYAK teams deploys activities following their proprietary process: EMA. Ask us about it.