How to Use Social Media to Generate Leads [Infographic]

 

Social media is a great tool to tell your business story and create brand awareness but what about lead generation? Are we creating enough leads through social media and what platforms are the most effective for B2C and B2B marketers?

How to Use Social Media to Generate Leads [INFOGRAPHIC}

Infographic was created by wishpond.

Key Takeaways

    • Facebook leads the way at a staggering 77% of B2C accruing a customer through Facebook.
    • 34% of marketers have generated leads through Twitter, whilst only 20% of them have closed deals.
    • LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
    • 77% of B2B marketers say they have acquired a customer through LinkedIn.
    • Even though LinkedIn generates more effective leads, Facebook still leads the way as 90% of B2B marketers use Facebook and only 47% of marketers use LinkedIn.
    • Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
    • 77% of buyers are more likely to buy from a company whos CEO use social media.

 

About Steven Sefton

Digital & Social Media Marketer Director for Zap Designs by day and pretty much the same at night. My main topic is business development through Social & Blogging. When I’m not writing for The Social Penguin, you can normally catch me in a community forum on Google+ and you will also catch me waddling around on Twitter.

This article is originally posted at www.thesocialpenguinblog.com

B2B Marketing Strategies for 2013 and Beyond [INFOGRAPHIC]

Posted August 12, 2013

When we speak to companies that serve consumers, they always ask if we’ve worked with any B2C companies. When we speak with B2B companies, they ask if we’ve worked with B2B companies. In all honesty, strategies are very similar; it’s the numbers and the buying process that differs. However, we do see differences in the profit per purchase. B2C companies tend to lean in the direction of very high volumes and low revenue per purchase – so enormous demand is necessary. For B2B, the engagement is much more expensive so lower numbers with high relevance are key.

I’m dumbstruck that many B2B marketers wonder whether or not online marketing will really help for them. I remember joining online forums 20 years ago I was using the Internet to find proximity sensors for production lines that had better sensitivity and a wider gap than our transport system was using at a Newspaper. It took a couple weeks, but I found what I was looking for and we saved tens of thousands of dollars per year when we didn’t have to replace broken sensors. That was B2B. Online.

Now, it takes a simple Google search and I can find over 1,500 manufacturers of sensors, their specifications, reviews of the companies selling them, and videos of how to use them and where to purchase them. That’s B2B content. It’s everywhere. Businesses often invest serious dollars when making a purchase decision and procurement officers and business leaders don’t sit and wait for a salesperson to call them before they begin making the a decision. Often, the decision is made by the time the prospect calls you!

GetAmbassador, an end-to-end brand referral system for businesses, developed this infographic on B2B Online Marketing strategies from data they got from BtoBOnline and TopRankBlog.

 

b2b-marketing-2013

© 2013 DK New Media.

 

Authored by:

Douglas Karr

Author of Corporate Blogging for Dummies, Founder and Chief Blogger of The Marketing Technology Blog, and CEO of DK New Media