The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

BY  | August 27, 2013

There is no magic bullet when it comes to connecting with your customers online, but understanding their social media habits is a good place to start. According to a recent study from the Pew Research Center, 81 percent of teens and 72 percent of adults are active on social media. While that’s a sizeable audience, the two age groups use each network differently.

Their research found that both groups use Facebook the most — 94 percent of teens and 67 percent of adults. However, adults are Pinning and Instagramming more while teens are more active on Twitter.

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

The 21 New Rules of Content Marketing [INFOGRAPHIC]

Posted by:Randy Milanovic : Posted August 31, 2013

In this new world of Internet marketing, it’s not about being “optimized,” but being “easy to find.” That sounds like a subtle difference, but it couldn’t be more profound.

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It’s the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can’t afford to skip.

Bonus… if you like the infographic, you’re going to love to slides (includes author’s notes). Get them here: goo.gl/dTMrh

Infographic: The 21 New Rules of Content Marketing [INFOGRAPHIC]

Infographic by Kayak Online Marketing
Submitted by Randy Milanovic

Posted by:Randy Milanovic

Randy is author of “Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing for 2013 and Beyond” available on Kindle Reader now (and on the free Kindle App for all devices). Randy’s online agency, KAYAK Online Marketing, helps organizations attract quality leads online with business web sites, social media activity and captivating content that engages visitors. The KAYAK teams deploys activities following their proprietary process: EMA. Ask us about it.