15 tools that the most successful entrepreneurs use [Infographic]

by Glen Dalakian II, September 1, 2013

For today’s entrepreneurs, finding the right management and marketing tools can be just as important as hiring the right team member.

In the below infographic, product recommendation platform ExpertCircleoffers up their favorite startups or apps that help startups with marketing, analytics, project management, sales, finance, and legal services. Each of the 15 tools they name are explained below the infographic.

In each category, the infographic offers a few interesting stats related to each tool category. For example, today 84% of companies predictably use more online marketing tools and 27% use more automated business solutions than they did 5 years ago.

79% of marketing leads never convert to real sales and often 50% of leads are qualified to purchase, but don’t feel it’s the right time. The infographic also identifies some common accounting mistakes as well as the most expensive and common legal challenges for individuals around the globe.

MailChimp is an online email marketing solution to manage contacts, send emails and track results. It also offers plug-ins for other programs.

Spy Fu lets you search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 6 years.

HubSpot is an all-in-one marketing software solution for startups and companies that offers non-traditional marketing tools.

JIRA is a project tracker for teams planning, building, and launching great products.

UserTesting.com lets you “look over the shoulder” of people in your target audience while they use your website.

MixPanel is an advanced mobile and web analytics platform helping companies learn from their data.

Lead360, now Velocify, is a provider of cloud-based intelligent sales software for companies, designed for high-speed sales environments.

Highrise is an online personal assistant, Highrise is a collaboration-enabling platform that helps companies manage client correspondence and share contacts.

Bidsketch is a web app used by freelancers, consultants, and agencies to create professional looking proposals in minutes.

Expensify simply helps companies make “expense reports that don’t suck” to make reporting and accounting easier.

Wave accounting makes cloud-based, integrated software and tools for small businesses, including invoicing, accounting, payroll, payments and Personal Finance Software.

FreshBooks is a cloud accounting solution for small service-based businesses.

Trademarkia is a visual search engine for more than 6 million trademarked logos, names, and slogans on the Internet.

Legalzoom is an easy-to-use, online service that helped people create their own legal documents in the U.S.

The DocuSign Global Network connects companies to their customers, partners, suppliers and employees where they can transact business and review and sign contracts online quicker than with a paper contract.


The 21 New Rules of Content Marketing [INFOGRAPHIC]

Posted by:Randy Milanovic : Posted August 31, 2013

In this new world of Internet marketing, it’s not about being “optimized,” but being “easy to find.” That sounds like a subtle difference, but it couldn’t be more profound.

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It’s the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can’t afford to skip.

Bonus… if you like the infographic, you’re going to love to slides (includes author’s notes). Get them here: goo.gl/dTMrh

Infographic: The 21 New Rules of Content Marketing [INFOGRAPHIC]

Infographic by Kayak Online Marketing
Submitted by Randy Milanovic

Posted by:Randy Milanovic

Randy is author of “Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing for 2013 and Beyond” available on Kindle Reader now (and on the free Kindle App for all devices). Randy’s online agency, KAYAK Online Marketing, helps organizations attract quality leads online with business web sites, social media activity and captivating content that engages visitors. The KAYAK teams deploys activities following their proprietary process: EMA. Ask us about it.