The 21 New Rules of Content Marketing [INFOGRAPHIC]

Posted by:Randy Milanovic : Posted August 31, 2013

In this new world of Internet marketing, it’s not about being “optimized,” but being “easy to find.” That sounds like a subtle difference, but it couldn’t be more profound.

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It’s the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can’t afford to skip.

Bonus… if you like the infographic, you’re going to love to slides (includes author’s notes). Get them here: goo.gl/dTMrh

Infographic: The 21 New Rules of Content Marketing [INFOGRAPHIC]

Infographic by Kayak Online Marketing
Submitted by Randy Milanovic

Posted by:Randy Milanovic

Randy is author of “Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing for 2013 and Beyond” available on Kindle Reader now (and on the free Kindle App for all devices). Randy’s online agency, KAYAK Online Marketing, helps organizations attract quality leads online with business web sites, social media activity and captivating content that engages visitors. The KAYAK teams deploys activities following their proprietary process: EMA. Ask us about it.

INFOGRAPHIC: Optimizing your small business page for Facebook Graph Search

 

 • Jul 17th, 2013

 

Screen Shot 2013-07-17 at 10.04.57 AM

Graph Search is rolling out to all U.S. English Facebook users. Is your page ready and Graph Search-friendly?

Right On-No Bull Marketing recently published an infographic showing how page admins and small business owners can make their page more easily found on Facebook’s Graph Search.

FB-Cheat-Sheet

 

This article is originally posted at www.insidefacebook.com